Paid Ads — Meta, Google, TikTok & more

/Every dollar accountable.
Every ad engineered to profit.

Paid advertising built for the iOS-era attribution reality — creative-led testing, server-side tracking and senior media buyers who scale ROAS without torching budget on tired creative.

Senior media buyers only
In-house creative studio
Server-side attribution

Get your free ad-account audit

Senior media buyer reply within 48 hrs

No spam. No sales pitch. Just an honest audit.
The problem

/CPMs are rising.
Attribution is broken.

Most brands burn budget on tired creative, trust dashboards that lie, and rely on account managers who tweak bid caps for a living. CAC creeps past LTV, ROAS drifts down each quarter, and nobody can answer what actually drove last month's revenue — the platform, the creative, or the season.

The receipts

/The paid landscape has fundamentally shifted.

Search is splitting in two: classic SERPs and AI answers. Ignore either side and pipeline quietly leaks.

0%
global digital ad spend forecast in 2025
Source: Dentsu
0.0x
of Meta ad accounts overspend on losing creative
Source: Motion 2025
0%
typical CAC drop after a creative-led rebuild
Source: Northbeam Benchmarks
0x
avg. ROAS lift when creative testing runs weekly
Source: Foreplay 2025

That's exactly what we fix — with a system built for creative, media buying and attribution, as one team.

THE WASTE AUDIT

/The average $50k/month ad account quietly burns $18,400.

We audited 47 mid-market ad accounts in 2026. This is the anonymised receipt — the exact line items where budget leaks before a single qualified click is served.

Fix these seven items and, on average, accounts recover 37% of spend in the first 30 days — no new budget required.

Get your free audit
47 accounts audited · $2.1M recovered
ACCOUNT #A-2261 · REDACTED MONTHLY LEAK REPORT
  • Broad-match keyword bleed -$4,200
  • Overlapping audience duplication -$2,850
  • Placements with 0% conversion -$2,600
  • Creative fatigue (CTR ↓ 40%+) -$2,300
  • Broken pixel / lost conversions -$2,100
  • Wrong bidding strategy for stage -$2,050
  • Underused negative keywords -$2,300
TOTAL MONTHLY LEAK -$18,400
= WASTED SPEND 36.8% OF BUDGET
RECOVERABLE IN 30 DAYS +$6,808

Average recovery across 47 audited accounts after fixing the seven line items above.

THE FIX

A senior-led paid advertising agency

/We turn your ad account into a profit engine.

Dunpol is a specialist paid-advertising agency built for the post-iOS attribution reality — creative, media buying and measurement, run by senior operators. We audit your account, rebuild tracking, ship 5–10 fresh concepts every week, and turn every dollar into measurable, profitable revenue. No junior buyers, no template creative.

  • Senior media buyer on every account
  • Built for Meta, Google, TikTok & LinkedIn
  • Server-side CAPI + MMM attribution
  • 90-day performance guarantee
Paid Ads Dashboard
Budget & audience strategy

/A creator roster and a
full-time community team.

You skip the sourcing, briefing and inbox chaos. We ship UGC weekly from a vetted creator network — then reply, route and route-to-sales across comments, DMs and mentions in every timezone.

01 · Channel split

How we split budget by business model

You get a vetted roster of 500+ niche creators across fashion, beauty, F&B, fitness, SaaS and more. We handle sourcing, briefing, contracts and delivery — so authentic UGC lands in your feed every week without you managing a single DM.

  • DTC / E-commerce · Meta 55% · Google 25% · TikTok 12% · Test 8%
  • B2B SaaS · Google + YouTube 45% · LinkedIn 35% · Meta RT 12% · Test 8%
  • Local & Services · Google Search 60% · Meta 25% · LSA 10% · Test 5%
  • Whitelisting + usage rights sorted upfront
02 · Audience layers

Four audience layers per channel

A dedicated community pod triages every comment, DM and mention in real time — routing sales-intent replies to your team, tagging sentiment for content decisions, and covering every timezone so no question sits unanswered for more than fifteen minutes.

  • Cold prospecting · 55% · Broad + Advantage+ powered by hook-led creative
  • Warm nurture · 20% · Proof, comparison and objection content for engagers
  • Retargeting · 15% · Offer, urgency and bundle units for ATC and lead abandoners
  • Existing + LAL · 10% · Repeat, cross-sell and winback for purchasers
Ad format library — v6.2026

/Five creative formats,
tested every week.

A live bench of five creative formats in rotation — matched to your funnel, the platform, and what the offer actually needs.

1 2 3 4 5
In rotation now
The bench
/ 01

Static images

Punchy 1:1 and 4:5 statics engineered for stop-scroll. Offer, USP and testimonial angles.

Best for
CTR + testing angles fast
1.8×
avg. CTR lift
/ 02

UGC video

Creator-shot vertical video in native voice. The default winner on Meta and TikTok. We source, brief, and edit authentic content that stops the scroll and builds trust instantly. Our vetted creator network ensures high-converting variations tailored for every stage of your funnel, lowering your CAC at scale while protecting brand integrity.

Best for
Cold prospecting at scale
62%
of scale spend
/ 03

Motion graphics

Kinetic type, product loops and animated demos for SaaS, fintech and complex offers.

Best for
Explaining the product
3.2s
avg. hold time
/ 04

Founder-led talking heads

Founder or expert on camera — story, proof and POV. Highest trust, lowest CAC on cold.

Best for
Brand + trust building
−28%
CAC on cold
/ 05

Advertorials & landers

Long-form ad-to-lander flows that pre-sell before the offer.

Best for
Warming skeptical traffic
2.4×
ROAS compound
Bench refreshed weekly · Last rotation Mon, Jul 13
05 formats · 01 bench · 00 excuses
LANDING & CRO

/The click is only half the job.

Most agencies stop at the ad. We rebuild the post-click experience — landers, PDPs, checkout and lead forms — so the traffic you paid for actually converts.

A great ad on a mediocre lander still loses money. We rebuild the whole post-click stack — message-match landers, sub-2s mobile UX, structured A/B testing and friction-free forms — so the traffic you already paid for compounds into revenue instead of leaking out.

  • Message-match landers — Every winning ad gets its own hook, hero and single-CTA page.
  • Speed & mobile UX — Sub-2s LCP on 4G with sticky CTAs and native form pickers.
  • Continuous A/B testing — One structured hero, headline or offer test every single week.
  • Form & checkout UX — Min-viable fields, express wallets and abandoned-form recovery.
  • Social proof & trust — Reviews, UGC, guarantees and press logos placed where CVR actually lifts.
  • Analytics & heatmaps — Hotjar, Clarity and GA4 events wired to every fold — decisions from data, not opinion.
Landing page optimization on multiple devices

FUNNEL ECONOMICS

Q3 · 2026

/Every dollar, tracked from click to close.

Below is the exact funnel math from a Q3 2026 e-commerce client — $40,000 in paid spend, six weeks in. This is the level of transparency you get inside the shared dashboard from week one.

SPEND

$40,000

REVENUE

$183,400

ROAS

4.6×

CUSTOMERS

262

STAGE BREAKDOWN

08 STAGES
  1. 01
    Ad spend MEDIA INVESTED
    $40,000
  2. 02
    Impressions $7.00 CPM
    5,714,285
  3. 03
    Clicks 1.2% CTR
    1.2% 68,571
  4. 04
    Landing views 85% HELD AFTER REDIRECT
    -15% 58,286
  5. 05
    Leads 6% CONVERSION RATE
    -94% 3,497
  6. 06
    SQLs 30% MARKETING-QUALIFIED
    -70% 1,049
  7. 07
    Closed-won 25% CLOSE RATE
    -75% 262
  8. 08
    Revenue 4.6× BLENDED ROAS
    $183,400

Every stage above is tracked back to the campaign, ad set and creative that produced it — no last-click blind spots, no platform-reported inflation.

HOW WE RUN & MEASURE

/From day one to the weekly rhythm that follows.

First 30 days are engineered — audit, setup, launch, scale — then we settle into a weekly cadence you can set your watch by: what we ship, what we watch, and the measurement stack that keeps the whole thing honest.

ONBOARDING - FIRST 30 DAYS

WEEK 1

Audit & strategy

  • Account, pixel & funnel audit
  • Budget split + KPI targets
  • Competitor + creative teardown
  • 30/60/90 roadmap signed off

WEEK 2

Setup & instrumentation

  • CAPI, sGTM & GA4 wired end-to-end
  • First creative batch shot & edited
  • Naming, structure & UTMs standardised
  • Ad-specific landing pages live

WEEK 3

Launch & test

  • Cold + retargeting campaigns live
  • Weekly performance stand-up
  • 6+ ad variants in structured test
  • First heatmap + form review

WEEK 4

Scale & report

  • Kill losers, double down on winners
  • Full 30-day performance readout
  • Budget reallocation by blended MER
  • Next-month test roadmap
THEN - THE WEEKLY RHYTHM
MON - BRIEF

Read the data, write the week

  • Full read on last week's hook rate, CTR, CVR and CAC
  • Winning angles picked, 5–10 new concepts briefed
  • Budget re-forecast against MER and payback targets
WED - PRODUCE

Shoot, edit and assemble creative

  • UGC creators shoot, in-house studio captures statics
  • Hooks, captions, thumbnails and aspect-ratio variants cut
  • AI variants generated for winning creative — 20 hooks per hit
FRI - LAUNCH

Push new tests live with clear success rules

  • New concepts launched into structured testing campaigns
  • Copy, CTAs, UTM tags and tracking QA'd end-to-end
  • Kill/scale thresholds set so no test drifts
WEEKEND - AUTO-SCALE

Automated rules protect spend 24/7

  • Winners scaled by CAC + ROAS bands, losers paused
  • Creative-fatigue rules cap frequency before decay
  • Anomaly alerts route to Slack — humans only if needed
DAILY - SIGNAL RADAR

Watch CAC, ROAS and the competition

  • Daily CAC/ROAS/MER anomaly detection per account
  • Competitor ad-library monitored for new hooks and offers
  • Landing-page CVR decay flagged with a prioritized fix list
ALWAYS-ON - MEASUREMENT

Four layers of truth, pixel to boardroom

  • Platform pixels + CAPI on Meta, TikTok, Google (EQS > 8)
  • GA4 + sGTM with consent mode v2 and cross-domain events
  • Blended MER dashboards on Looker / Triple Whale / Northbeam
  • Quarterly geo-holdouts, lift tests and MMM checkpoints
The stack

/The social stack
powering every post.

20+ platforms and tools — orchestrated into a single, senior-led workflow so every reel, carousel and story ships on purpose.

Instagram
TikTok
YouTube
LinkedIn
LinkedIn
Twitter
Twitter
Threads
Pinterest
Meta Business
Later
Later
Buffer
Sprout Social
Sprout Social
Metricool
Metricool
Notion
Figma
Canva
Canva
CapCut
CapCut
Premiere Pro
Premiere Pro
ChatGPT
ChatGPT
Midjourney
Midjourney
ElevenLabs
Platforms

Instagram, TikTok, YouTube, LinkedIn, Twitter, Threads, Pinterest.

Scheduling & Analytics

Meta Business Suite, Later, Buffer, Sprout, Metricool.

Creative & AI

Figma, Canva, CapCut, Premiere, ChatGPT, Midjourney, ElevenLabs.

Why Dunpol

/Six reasons brands stick with us.

What changes when social is run by a senior specialist — and how it stacks up against DIY and other agencies.

Senior-led on every account

Every account run by a senior social strategist and creative director — no junior handoffs, no templates.

Organic + paid + creators as one

One integrated engine across organic, paid social and creator marketing — winning creative gets amplified fast.

Tied to revenue, not vanity

Every report ties social work to reach, pipeline, deals and cash — not just likes and follower counts.

Ship weekly, not quarterly

Weekly creative sprints with clear scopes — you see new content and testing every 7 days.

90-day performance guarantee

Measurable movement in 90 days — or we work for free until the metrics move.

In-house creative & video studio

Scripts, filming direction, editing, motion and design — all handled by the same senior team.

The comparison

/Us vs. DIY vs. other agencies.

Attribute Dunpol DIY / In-house Other agencies
Senior creative director on every account
In-house short-form video production
Weekly transparent reporting
Fixed scope, no surprise invoices
Organic + paid + creators in one team
Rotating junior social managers
RECENT PROJECTS

/A snapshot of recent work.

A cross-section of the brands and industries we've run paid media for — from DTC and fashion to SaaS and homewares.

Lumen Skincare

DTC · BEAUTY

Lumen Skincare

Meta Ads · UGC creative · CAPI tracking

Northstack

B2B · SAAS

Northstack

LinkedIn Ads · ABM · Offline conversions

Hearthaus Home

E-COMMERCE · HOMEWARES

Hearthaus Home

TikTok Ads · Creator sprint · Spark Ads

Maison Ora

E-COMMERCE · FASHION

Maison Ora

Google PMax · Shopping · Merchant Center

TESTIMONIALS

/In their own words.

"Within six months we went from page 3 to owning the top of page 1 for our category. It's the highest-ROI channel we run today."

★★★★★
Sarah Chen
Head of Growth
+312% organic sessions

"Every other agency sent us a report. Dunpol sent us rankings, revenue and a senior lead who actually picks up the phone."

★★★★★
Marcus Reid
Founder, Northline Goods
+248% non-brand revenue

"They cracked AI Overviews and ChatGPT citations before any of our competitors even knew what AEO was. Game-changing."

★★★★★
Priya Natarajan
VP Marketing, Formora
63 AI citations / mo
Pricing

/Pay for a freelancer.
Get a whole social team.

No setup fees. Cancel anytime. 90-day performance guarantee.

Starter

For brands laying the social foundation.

$299 /mo
  • Content strategy & monthly calendar
  • 1 platform focus (IG, TikTok or LinkedIn)
  • 12 posts + 4 Reels / month
  • Community management — weekdays
  • On-brand design templates
  • Monthly reporting dashboard
Start free audit
Most popular

Growth

Full-stack organic + paid + creators.

$999 /mo
  • Everything in Starter
  • 3 platforms (IG + TikTok + 1 more)
  • 24 posts + 12 Reels / month
  • Paid social management ($10k+ spend)
  • 4 creator partnerships / quarter
  • 7-day community management
  • Bi-weekly strategy calls
Book a strategy call

Scale

Enterprise, multi-brand & multi-market.

Custom
  • Everything in Growth
  • Unlimited platforms & posts
  • Multi-market / multi-language
  • Dedicated senior creative lead
  • Weekly reporting & Slack channel
  • Custom dashboards & attribution
  • Full creator program management
Talk to sales

All plans include senior-led execution, transparent reporting, and a 90-day performance guarantee.

AI-powered growth, built for Newark

/Newark Local SEO Services for Business Growth

AI-powered Newark SEO services are designed to dominate local maps, search engine results, and AI-driven rankings. More calls, more clicks, more customers — everything your business needs to lead locally.

/Frequently
asked questions

Got questions? Dunpol has answers. Here are some of the things our clients ask us most before getting started.

Community and engagement usually shift in the first 30 days. Meaningful follower and pipeline growth typically lands in 3–6 months — with paid social, first optimized results show in 2–4 weeks.
Instagram, TikTok, LinkedIn, YouTube, X and Facebook. We recommend focusing on 2–3 platforms where your audience actually spends time rather than spreading thin across all of them.
Yes — and we always run them together. Organic creates the winning creative signals; paid amplifies the pieces that already resonate. Splitting the two across teams is how most brands waste budget.
We handle end-to-end creative — scripts, filming direction, editing, design, motion. Your team can supply raw footage if you prefer that mix, or we run full production.
Yes. We source, vet, negotiate and manage niche creators — from nano-influencers to mid-tier — with fraud checks, briefs, whitelisting and full performance reporting.
Both. Scope is tailored to your stage — from single-platform sprints for early-stage brands to multi-market programs for global companies.
Focused sprints start around $2,000/mo. Most clients invest $4,000–$15,000/mo for full-stack programs covering organic, paid, creators and community.