SEO — Search, AEO & GEO

/Rank on Google Get cited
by ChatGPT & AI Overviews.

SEO built for how search actually works in 2026 — technical excellence, content depth, entity building and AEO/GEO — so your brand shows up whether people search on Google or ask an AI.

Senior strategists only
AI-first methodology
Transparent reporting

Get your free SEO audit

Senior strategist reply within 48 hrs

No spam. No sales pitch. Just an honest audit.
THE PROBLEM

/Traffic is drying up. AI is eating the clicks.

Most brands are quietly losing ground on Google and going unmentioned inside ChatGPT, Perplexity, Gemini and AI Overviews. Rankings slide, competitors pull ahead, content never converts and reports never turn into revenue.

THE RECEIPTS

/This isn't a hunch it's happening at scale.

Search is splitting in two: classic SERPs and AI answers. Ignore either side and pipeline quietly leaks.

0%
of Google searches end without a click
SOURCE: SPARKTORO
0.0x
more citations with structured data
SOURCE: SEMRUSH AEO
0%
of B2B buyers use LLMs before buying
SOURCE: GARTNER 2025
0x
ROI of organic vs. paid over 24 mo
SOURCE: FIRST PAGE SAGE

That's exactly what we fix with a system built for Google and AI search, together.

THE FIX

A senior-led SEO & AEO agency

/We turn your search problem into a growth channel.

Dunpol is a specialist SEO agency built for how search works today classic Google and AI answer engines, together. We diagnose exactly what's stalling your rankings, rebuild the technical, content and authority layers with senior operators, and turn every organic visit into measurable pipeline. No junior handoffs, no vanity dashboards.

  • Senior-led execution zero junior handoffs
  • Built for Google + ChatGPT, Perplexity & AI Overviews
  • Transparent, revenue-tied reporting
  • 90-day performance guarantee
Learn more →
SEO Process Notes
THE NEW SEARCH REALITY

/Search is splitting in two
we optimize for both.

Half your future buyers still open Google. The other half open ChatGPT, Perplexity or Gemini and never see a blue link. A modern SEO program has to earn rankings and earn citations. Here's how each side works and what actually moves the needle in 2026.

SIDE A

Classic Google search

Ten blue links, map packs, featured snippets and shopping carousels still the largest source of high-intent commercial traffic. Winning here is a compounding math problem: fast pages, clean crawl, right intent, right authority. We rebuild each of those layers until the algorithm has no honest reason not to rank you.

  • Core Web Vitals, crawl budget & clean indexation
  • Intent-mapped titles, headings & internal links
  • Topical authority via pillar + cluster content
  • Digital PR & niche-edit backlinks (no PBNs)
SIDE B

AI answer engines (AEO / GEO)

ChatGPT, Perplexity, Gemini and Google's AI Overviews don't hand out ten links they hand out one answer, with a handful of cited sources. Getting cited is a different game: entity clarity, verifiable facts, answer-shaped chunks and schema an LLM can actually parse. We engineer your site to be that source of truth.

  • Entity architecture (Wikipedia, Wikidata, knowledge-graph)
  • Answer-shaped content: 40-60 word direct answers + bullets
  • Rich schema FAQ, HowTo, Product, Article, Organization
  • Third-party citations LLMs already trust

Every Dunpol program ships against both sides at once one roadmap, two surfaces.

Services

/Every SEO
lever, mastered.

Eight interlocking services one senior-led system built to earn rankings on Google and citations inside ChatGPT, Perplexity, Gemini.

Google ChatGPT Perplexity Gemini
I

AEO — Answer Engine Optimization

Get quoted inside ChatGPT, Perplexity and AI Overviews with question-led content, entity signals and rich schema.

II

GEO — Generative Engine Optimization

Engineer your site so generative engines pull your brand as the source of truth in AI-generated answers.

III

Technical SEO

Core Web Vitals, crawl, indexation, schema and site architecture fixes that unlock ranking potential.

IV

Local SEO

Google Business Profile, citations, local landing pages and reviews that dominate map-pack results.

V

On-Page SEO

Intent-mapped titles, meta, headings, internal links and content refreshes tuned to what searchers actually want.

VI

Off-Page SEO

Digital PR, guest posts and niche-edit backlinks from real, high-authority publications — no PBNs, ever.

VII

SEO Content Writing

Pillar pages, cluster articles and product copy — written by humans, structured for Google and AI answer engines.

VIII

E-commerce SEO

Category, PDP and faceted-nav optimization plus Product schema that scales revenue across your entire catalog.

Myths, debunked

/What most people still get wrong about SEO in 2026.

Bad advice keeps recycling on LinkedIn, YouTube and old blog posts. Here are the five myths we hear most often on discovery calls — and what actually moves rankings and AI citations today.

#0
Google ranking
achieved in 0 months
01

The myth: SEO is dead now that AI writes the answers.

The truth: AI engines cite websites. Zero SEO = zero citations. Brands winning ChatGPT mentions are the same ones ranking on Google — just with cleaner entities and schema.

02

The myth: Post 4 blogs a week and traffic will grow.

The truth: Volume without intent match is landfill. One deeply-researched page against a real buying query beats twenty AI blog posts nobody searches for.

03

The myth: Backlinks are the #1 ranking factor.

The truth: In 2026 they're a tiebreaker, not a foundation. Topical authority, entity clarity and satisfying user intent do the heavy lifting — links compound on top.

04

The myth: Keywords in the URL, H1 and first sentence — done.

The truth: That was 2014. Today Google matches meaning, not strings. We map each page to the underlying intent, entities and follow-up questions a real searcher has.

05

The myth: You'll see results in the first month.

The truth: Ethical SEO is a 90-day-first, 12-month-compounding game. Anyone promising month-one rankings is either buying ads or breaking Google's rules.

SEO Timeline

/What to expect, month by month.

SEO compounds. Here's a realistic 12-month view of how we build foundations, earn rankings and turn organic search into a defensible growth channel.

01 Audit → 02 Strategy → 03 Foundation → 04 Content → 05 Authority → 06 Scale

Six moves, one senior-led loop, each phase feeds the next month below.

  1. Month 1 · Foundation

    Audit, strategy & technical fixes

    • Full technical + content + backlink audit
    • Keyword universe & intent mapping
    • Core Web Vitals & schema baseline shipped
  2. Month 2 · Build

    On-page rewrites & content engine

    • Top 30 money pages rewritten for intent
    • Pillar + cluster content in production
    • Internal linking architecture rolled out
  3. Month 3 · Momentum

    Authority, AEO & first ranking gains

    • Digital PR + citation campaigns live
    • AEO/GEO answer blocks across key pages
    • First movement on tracked keywords
  4. Months 4–6 · Compound

    Traffic & AI citations scale

    • Measurable lift in qualified organic traffic
    • Brand appearing in ChatGPT & Perplexity answers
    • Conversion-rate optimization on winning pages
  5. Months 7–12 · Dominate

    Category leadership & defensible moat

    • Top-3 rankings on priority commercial terms
    • Consistent share-of-voice in AI answer engines
    • Quarterly roadmap tuned to new opportunities

Every timeline is customized after the initial audit, the phases stay the same, the pace scales to your site's authority and competitive landscape.

INDUSTRIES WE SERVE

/SEO built for your vertical.

Search intent, buyer journey and ranking factors shift by industry. We tune strategy, content and technical priorities to the way your customers actually search.

Healthcare & Clinics
Local + E-E-A-T

Local pack dominance, medical author schema, HIPAA-safe on-page, review velocity.

Healthcare & Clinics

Law Firms
Practice-area SEO

City + practice landing pages, case-result schema, citation cleanup, bar-compliant copy.

Law Firms

SaaS & B2B
PLG + demand

Category, alternative and integration pages tied to signup and demo pipeline.

SaaS & B2B

E-commerce & DTC
PDP + PLP scale

Faceted-nav control, product schema, review-rich snippets, merch-driven internal links.

E-commerce & DTC

Real Estate & Property
Hyper-local

Neighborhood hubs, listing indexation, map-pack targeting, agent authority pages.

Real Estate & Property

Finance & Fintech
YMYL trust

Author credentials, compliance-safe content, calculator tools, high-authority link earning.

Finance & Fintech

Don't see your industry? We've shipped SEO programs across 20+ verticals — the playbook adapts, the seniority doesn't.

Contact sales →
Ranking signals

/What we weight and why.

Not every SEO signal earns the same return. After 400+ audits we've mapped where the real leverage sits. The mix below is roughly how we budget senior time on a typical 90-day sprint. Yours will vary based on where the biggest gaps live.

Every percentage below is time, not guesswork: hours of senior operators, tied to a measurable ranking or citation outcome.

  1. 01

    Content depth & intent match

    28%

    Right answer, right query, deeper than the SERP average.

  2. 02

    Technical & Core Web Vitals

    18%

    Crawl, index, speed and rendering, the boring, compounding stuff.

  3. 03

    Entity & schema signals

    16%

    Structured data + entity ties LLMs and Google both parse.

  4. 04

    Backlinks & digital PR

    15%

    Editorial links from publications LLMs already trust.

  5. 05

    Internal linking & site architecture

    12%

    Routes authority to the pages that convert.

  6. 06

    Freshness & maintenance loop

    11%

    Quarterly refreshes so winning pages stay winning.

The stack

/The AI-powered SEO arsenal
behind every win.

20+ best-in-class platforms, orchestrated into a single, senior-led workflow so every keyword, page and citation is engineered on purpose.

Ahrefs
Semrush
Search Console
Screaming Frog
Moz
Sitebulb
GA4
Looker Studio
Clearscope
Surfer SEO
schema
Schema.org
ChatGPT
Perplexity
Gemini
Claude
N
Notion
Figma
01 · RESEARCH & AUDITING

Ahrefs, Semrush, Screaming Frog, Sitebulb, Moz.

02 · MEASUREMENT & BI

GA4, Search Console, Looker Studio dashboards.

03 · AI & CONTENT

ChatGPT, Perplexity, Gemini, Claude, Clearscope, Surfer.

Why choose us

/Built different, on purpose.

Six reasons brands pick Dunpol over freelancers, in-house teams and legacy SEO agencies. A side-by-side comparison follows below.

Senior-led, always

Every account run by a senior SEO strategist, no junior handoffs, no templates.

SEO + AEO in one system

Optimized for Google and AI answer engines together, classic clicks and AI citations.

Tied to revenue, not vanity

Every report ties SEO work to pipeline, deals and cash, not just keyword positions.

Ship weekly, not quarterly

Weekly execution with clear scopes, you see progress every 7 days.

90-day performance guarantee

Measurable movement in 90 days, or we work for free until the metrics move.

One senior team, full stack

Technical, on-page, content, digital PR, local, e-commerce: one integrated roadmap.

The comparison

/Us vs. DIY vs. other agencies.

Attribute Dunpol DIY / In-house Other agencies
Senior strategist on every account
AI-first (AEO + GEO ready)
Weekly transparent reporting
Fixed scope, no surprise invoices
Schema, technical & content in one team
Rotating junior account managers

/Results & case studies

Real numbers, real growth. See how we've helped businesses dominate search.

Replatformed PDPs and built a topical hub around alpine layering. Now ranks #1 for 14 commercial heads.

Read summary
organic revenue / 9 mo

Programmatic comparison pages plus a digital-PR engine that earned 84 editorial mentions in two quarters.

Read summary
MQLs from search

Hreflang re-architecture across 6 markets and a Google Shopping feed rebuild for European roll-out.

Read summary
incremental aRR

Local landing system, GBP optimization and a review-velocity loop tied to post-service SMS.

Read summary
in 38 of 41 cities
See all case studies
TESTIMONIALS

/In their own words.

"Within six months we went from page 3 to owning the top of page 1 for our category. It's the highest-ROI channel we run today."

★★★★★
Sarah Chen
Head of Growth
+312% organic sessions

"Every other agency sent us a report. Dunpol sent us rankings, revenue and a senior lead who actually picks up the phone."

★★★★★
Marcus Reid
Founder, Northline Goods
+248% non-brand revenue

"They cracked AI Overviews and ChatGPT citations before any of our competitors even knew what AEO was. Game-changing."

★★★★★
Priya Natarajan
VP Marketing, Formora
63 AI citations / mo
Pricing

/Pay for a freelancer.
Get a whole SEO team.

No setup fees. Cancel anytime. 90-day performance guarantee.

Starter

For small brands laying the SEO foundation.

$799 /mo
  • Technical SEO audit & fixes
  • Keyword & intent mapping (up to 50)
  • On-page optimization — 10 pages
  • 2 SEO articles / month
  • Core schema.org markup (Org, FAQ)
  • Monthly reporting dashboard
Start free audit
Most popular

Growth

Full-stack SEO + AEO for compounding traffic.

$1,999 /mo
  • Everything in Starter
  • Full AEO / GEO optimization
  • On-page — up to 30 pages
  • 6 SEO articles / month
  • Digital PR & link building
  • Schema, entity & knowledge-graph
  • Internal linking & topic clusters
  • Bi-weekly strategy calls
Book a strategy call

Scale

Enterprise, multi-location & multi-market.

Custom
  • Everything in Growth
  • Unlimited pages & content
  • Multi-language / multi-region SEO
  • Dedicated senior SEO lead
  • Weekly reporting & Slack channel
  • Custom dashboards & data pipelines
  • Quarterly roadmap & competitor gap review
Talk to sales

All plans include senior-led execution, transparent reporting, and a 90-day performance guarantee.

AI-powered growth, built for Newark

/Newark Local SEO Services for Business Growth

AI-powered Newark SEO services are designed to dominate local maps, search engine results, and AI-driven rankings. More calls, more clicks, more customers — everything your business needs to lead locally.

/Frequently
asked questions

Got questions? Dunpol has answers. Here are some of the things our clients ask us most before getting started.

Entity, schema and technical wins often surface in 30–60 days. Meaningful traffic growth typically lands in 4–6 months, with compounding gains after month six. Timelines depend on domain authority, competition and starting point.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) prepare your content to be cited by AI systems like ChatGPT, Perplexity, Google AI Overviews and Gemini. We structure content, add schema and build the entity + authority signals these engines rely on.
Traditional SEO optimizes for 10 blue links. AI SEO optimizes for a single generated answer. That means clean entity signals, verifiable facts, schema markup, digital PR citations and content chunked in a way LLMs can quote directly.
No credible SEO agency does — Google forbids ranking guarantees. What we do guarantee is transparent reporting, senior execution and a strategy built on real search data.
Both. Scope is tailored to your stage — from local SEO for growing brands to enterprise programs for global multi-location sites.
Yes. We plug into your CMS, dev workflow and marketing team, or handle everything end-to-end if you'd prefer.
Focused sprints start around $2,500/mo. Most clients invest $4,000–$12,000/mo for a full program covering technical, on-page, content, links and AEO/GEO.