Web Development — Websites, E-commerce & CRO

/Websites engineered for speed.
E-commerce built to convert.

Our web development services deliver conversion-first websites and online stores built for real customers — fast on every device, easy to manage, technically sound, and ready to scale.

Senior designers and developers
Conversion-first UX
Performance and analytics

Get your free website audit

Senior web specialist reply within 48 hrs

No spam. No sales pitch. Just an honest audit.
The problem

/Slow sites lose customers.
Generic stores leak revenue.

Most sites are assembled around a template instead of a customer journey. Pages load slowly, mobile checkout creates friction, analytics miss key actions, and every small content change needs a developer.

The receipts

/Slow, unstructured sites have a real revenue cost.

Speed, structure and checkout friction quietly decide who buys and who bounces before they ever see your product.

0%
of mobile visitors abandon sites that take over 3 seconds to load
SOURCE: GOOGLE
0%
average cart abandonment rate across ecommerce
SOURCE: BAYMARD INSTITUTE
0%
drop in conversions per second of added page load time
SOURCE: DELOITTE
0x
higher bounce rate as load time goes from 1s to 3s
SOURCE: GOOGLE / SOASTA

That's exactly what we fix — with a system built for design, engineering and conversion, as one team.

THE FIX

A senior-led web development agency

/We turn your website into a
conversion engine.

Dunpol is a specialist web development agency built for how the modern web works — design, engineering and conversion, run by senior operators. We audit your site, rebuild what's broken, ship pages that load fast and convert, and turn every visit into measurable, profitable revenue. No junior developers, no template themes.

  • Senior engineer on every project
  • Built for Shopify, WooCommerce & headless
  • Schema, speed & Core Web Vitals baked in
  • 90-day performance guarantee
Get a free audit → See what we do
Paid Ads Dashboard
Pitfalls to avoid

/Common website mistakes.

The pitfalls we see most often when brands build a site without a senior engineer at the wheel — and how we fix each one.

Performance debt

Building first, optimizing never.

Most sites ship fast in a demo and slow in production — unoptimized images, render-blocking scripts and bloated page weight quietly tax every visitor before a single word loads. We treat speed as a launch requirement, not a later fix.

  • Core Web Vitals tested before every launch
  • Image and asset optimization built into the pipeline
  • Sub-2.5s LCP targets on every template

SEO bolted on

Launching first, indexing never.

Most redesigns ship gorgeous pages that Google can't parse — missing schema, broken heading structure, no crawl-friendly URLs. Retrofitting SEO after launch costs months of lost rankings a build-time checklist would have caught for free.

  • Schema and technical SEO built in from wireframe
  • Clean, crawlable URL structure by default
  • 301 redirect map on every migration

Generic checkout

Copying a template instead of your funnel.

A stock ecommerce theme ignores how your specific customers actually buy — payment preferences, shipping logic, cart-abandonment triggers. Off-the-shelf checkout flows quietly leak revenue a funnel-specific build would have captured.

  • Checkout flow mapped to your actual buyer journey
  • Cart-abandonment and upsell logic built in
  • Platform-native payment and shipping integrations

Ship and disappear

Great launch, silent support inbox.

Most agencies hand off the files and vanish. Bugs pile up, plugins go stale, and nobody owns uptime or security. We run every site like a live product, with monitoring and someone accountable after launch day.

  • Uptime and security monitoring on every plan
  • Dedicated support window post-launch
  • Monthly Core Web Vitals health check
SERVICES

/Every web growth
lever, mastered.

Eight interlocking services — one senior-led system built to design, build and maintain fast, conversion-ready websites and ecommerce stores.

Our stack

/The tools we ship with — and how
we use them.

20+ frameworks, platforms and services — chosen deliberately per project. Beloweach stack you'll see the exact plays we run on it.

Shopify logo Shopify
Next.js logo Next.js
React logo React
Vue logo Vue
Astro logo Astro
Remix logo Remix
TanStack logo TanStack
Vercel logo Vercel
Cloudflare logo Cloudflare
Netlify logo Netlify
Sanity logo Sanity
Contentful logo Contentful
Supabase logo Supabase
Stripe logo Stripe
Klaviyo logo Klaviyo
Algolia logo Algolia
Figma logo Figma
GTmetrix logo GTmetrix
PageSpeed logo PageSpeed

Shopify

DTC + high-AOV commerce

  • Custom-themed OS 2.0
  • Shopify Markets for international
  • Custom checkout extensions
  • App-stack audit + slimming

Next.js

Marketing + web apps

  • App Router + Server Components
  • ISR for content-heavy sites
  • Edge middleware personalization
  • TypeScript end-to-end

Astro

Content-first sites

  • Islands architecture
  • Zero JS by default
  • MDX + CMS integration
  • Sub-100ms LCP targets

Shopify Hydrogen

Headless commerce

  • Custom storefront
  • Oxygen edge deployment
  • Content-driven merchandising
  • Personalized PDPs

Sanity / Contentful

Structured content

  • Content modelling
  • Preview + editorial UX
  • Localization
  • GROQ + Delivery API

Vercel / Cloudflare

Edge hosting

  • Global edge deployment
  • Image + font optimization
  • A/B + preview URLs
  • Analytics + Speed Insights

FRAMEWORKS & CMS

Shopify, Next.js, React, Astro, Sanity, Contentful.

HOSTING & EDGE

Vercel, Cloudflare, Netlify — global sub-100ms delivery.

COMMERCE & GROWTH

Stripe, Klaviyo, Algolia, GTmetrix, PageSpeed Insights.

In session Q3 — sprint 04
01 Wireframe
02 Design
03 Code
04 Live
“Every Friday: a working demo, a written decision log, and the one question we need answered before Monday.”
— Lead engineer, week 4
3–16 wks
Kickoff → live
Weekly
Demo cadence
90 days
Perf. guarantee
Book a discovery call
Our process

/From audit to live — six deliberate steps.

No mystery quarterly workflow. A senior product engineer walks your project through six clear stages — each with a demo, a doc and a decision.

  1. 01 — Discover & audit

    Week 0

    Kickoff, business goals, tech + SEO audit, funnel + analytics teardown, competitive scan.

  2. 02 — Architect & scope

    Week 1

    IA, URL map, redirect plan, schema strategy, tech-stack + integration decisions locked.

  3. 03 — Design system

    Week 2–3

    Wireframes → component-driven design in Figma. Every page CRO- and SEO-scored before build.

  4. 04 — Build in sprints

    Week 3–8

    Weekly demos. TypeScript end-to-end. Semantic HTML, schema, accessibility and CWV as we ship.

  5. 05 — Migrate & launch

    Launch week

    301 map, canonical parity, sitemap + robots, edge deploy, post-launch performance report.

  6. 06 — Iterate on retainer

    Ongoing

    CRO experiments, feature sprints and CWV monitoring — measured against a 90-day performance guarantee.

SEO · AEO · GEO

/Built to be found — by Google and ChatGPT.

Ranking on page one is only half the fight. Every site we ship is engineered for classic search, AI answer engines and generative chat — so your brand appears in Google results, gets cited in AI Overviews and surfaces inside ChatGPT, Perplexity and Gemini answers.

SEO

Built to rank on Google

Semantic HTML, JSON-LD schema, canonical + hreflang, sitemap.xml, robots.txt, Core Web Vitals under Google's thresholds — engineered into the build, not bolted on.

  • Schema for Organization, Product, FAQ, BreadcrumbList
  • URL parity + 301 redirect map on every migration
  • Server-rendered HTML — no JS-only content
AEO

Answer engines quote you

Answer Engine Optimization: content structured for Google's AI Overviews, Bing Copilot and Perplexity — clear Q&A blocks, entity-clean copy, sourceable claims.

  • Question-led H2s + concise 40–60 word answers
  • FAQPage + HowTo + Article schema
  • llms.txt, well-linked entities and author bylines
GEO

Cited by ChatGPT & Gemini

Generative Engine Optimization: your brand shows up inside AI chat answers — through structured facts, source-worthy content and crawlable authority signals.

  • Fact-dense, sourced pages LLMs prefer to cite
  • Public data endpoints + OpenGraph parity
  • Brand mention monitoring across ChatGPT, Perplexity, Gemini
We optimize for Google Google AI Overviews Bing Copilot ChatGPT Search Perplexity Gemini Claude
WHAT YOU GET

/Every deliverable,
documented and yours.

A complete production package — code, design, docs, analytics and playbooks — handed over so your team keeps shipping long after we do.

Production codebase

01

TypeScript, Git-managed, documented — hosted in your GitHub org from day one.

Design system in Figma

02

Tokens, components, page templates — handed over so your team can extend without us.

CWV performance report

03

Pre- vs. post-launch LCP, INP, CLS and PageSpeed scores documented per page.

SEO + schema pack

04

Sitemap, robots.txt, JSON-LD schema, canonical map, 301 redirect map, GSC verified.

Analytics + event map

05

GA4, server-side events, funnel tracking and a dashboard for the KPIs that matter.

CMS + editor training

06

Sanity/Contentful set up with roles, preview and a Loom-recorded walkthrough for your team.

Security baseline

07

HTTPS, CSP headers, dependency audit, secret rotation and a documented runbook.

Handoff docs

08

README, ADRs, environment guide, deploy playbook — you're never locked to us.

Repo, hosting, CMS, database, domain, analytics — all in your accounts from day one. No hostage situations, ever.

STANDARDS & COMPLIANCE

/Accessible, private, and secure by
default.

Accessibility, privacy and security aren't a plugin, a plaque or a checkbox we tick before launch. They're engineered into the build: semantic HTML and axe-audited flows for WCAG 2.2 AA, consent-mode analytics and cookie banners for GDPR/CCPA, and a hardened HTTPS + HSTS + strict CSP posture reviewed on every deploy — plus Core Web Vitals defended on real user data.

WCAG 2.2 AA accessibility

Semantic HTML, keyboard nav, focus states, contrast — audited with axe + manual review on every ship.

GDPR & CCPA ready

Consent-mode analytics, cookie banners, data-processing docs — privacy baked into the stack.

Security hardened

HTTPS, HSTS, strict CSP, WAF, dependency scanning and secret rotation on schedule.

Core Web Vitals guaranteed

LCP < 2.5s, INP < 200ms, CLS < 0.1 — measured on real users, defended for 90 days.

WCAG 2.2 AA GDPR CCPA HTTPS + HSTS CSP SOC 2 AWARE
Why Dunpol

/Six reasons brands stick with us.

What changes when your site is built by a senior specialist — and how it stacks up against DIY and other agencies.

Senior-led on every project

Every project run by a senior engineer and designer — no junior handoffs, no templates.

Design + build + SEO as one

One integrated team across design, development and technical SEO — no handoff gaps between agencies.

Tied to revenue, not vanity

Every report ties web work to conversions, pipeline and revenue — not just pageviews and traffic.

Ship weekly, not quarterly

Weekly sprints with clear scopes — you see new pages and fixes shipped every 7 days.

90-day performance guarantee

Measurable movement in 90 days — or we work for free until the metrics move.

In-house engineering & design studio

Wireframes, design, front-end and back-end development — all handled by the same senior team.

The comparison

/Us vs. DIY vs. other agencies.

Attribute Dunpol DIY / In-house Other agencies
Senior engineer on every project
In-house design & development team
Weekly transparent reporting
Fixed scope, no surprise invoices
Design + build + SEO in one team
Rotating junior developers
Industries · 08

/Verticals we know cold.

Every industry has its own KPIs, funnels and compliance quirks. These are the ones we've shipped in for years — no learning on your dollar.

Book a vertical audit See case studies
12yr
Avg vertical tenure
240+
Shipped playbooks
4.9
Client rating
Case snapshot · DTC
“They knew our retention math before we finished the kickoff. Six weeks in, LTV was up 38%.”
MK
Maya Kern
Head of Growth, Northline
  • Native KPIs
  • Compliance-aware
  • Senior-only pods
  • Week-1 shipping
01
Retail

DTC & E-commerce

1.8x AOV lift
02
Software

B2B SaaS

42% PQL → paid
03
Services

Professional Services

3.4x MQL velocity
04
Regulated

Health & Wellness

HIPAA compliant funnels
05
Learning

Edtech & Creators

27% trial → sub
06
Regulated

Fintech & Insurance

SOC 2 ready stack
07
Media

Publishers & Media

5.1M sessions scaled
08
Network

Marketplaces

2-sided liquidity loops
RECENT PROJECTS

/A snapshot of recent work.

A cross-section of the brands and industries we've built websites and stores for — from DTC and fashion to SaaS and homewares.

Lumen Skincare

DTC · BEAUTY

Lumen Skincare

Shopify rebuild · Custom checkout · 2.1s → 0.6s LCP

Northstack

B2B · SAAS

Northstack

Next.js migration · Headless CMS · 40% faster TTFB

Hearthaus Home

E-COMMERCE · HOMEWARES

Hearthaus Home

WooCommerce build · Schema markup · 3.4x organic traffic

Maison Ora

E-COMMERCE · FASHION

Maison Ora

Headless Shopify · Sanity CMS · 99 Lighthouse score

See all case studies
TESTIMONIALS

/In their own words.

"Within six months we went from page 3 to owning the top of page 1 for our category. It's the highest-ROI channel we run today."

★★★★★
Sarah Chen
Head of Growth
+312% organic sessions

"Every other agency sent us a report. Dunpol sent us rankings, revenue and a senior lead who actually picks up the phone."

★★★★★
Marcus Reid
Founder, Northline Goods
+248% non-brand revenue

"They cracked AI Overviews and ChatGPT citations before any of our competitors even knew what AEO was. Game-changing."

★★★★★
Priya Natarajan
VP Marketing, Formora
63 AI citations / mo
Pricing

/Pay for a freelancer.
Get a whole dev team.

No setup fees. Cancel anytime. 90-day performance guarantee.

Starter

A monthly website care plan for brands maintaining one site.

$299 /mo
  • Uptime & security monitoring
  • 1 platform (Shopify, WooCommerce or custom)
  • Up to 5 hours of updates / month
  • Monthly Core Web Vitals audit
  • Schema & technical SEO maintenance
  • Monthly reporting dashboard
Start free audit
Most popular

Growth

Full-stack build, CRO and ongoing optimization.

$999 /mo
  • Everything in Starter
  • Up to 20 hours of dev/design work / month
  • Conversion rate testing (A/B experiments)
  • New landing pages & feature builds
  • GEO & AI-crawlability maintenance
  • Bi-weekly strategy calls
Book a strategy call

Scale

Enterprise, multi-site & headless builds.

Custom
  • Everything in Growth
  • Unlimited dev hours
  • Multi-market / multi-language sites
  • Dedicated senior engineer
  • Weekly reporting & Slack channel
  • Custom integrations & headless architecture
Talk to sales

All plans include senior-led execution, transparent reporting, and a 90-day performance guarantee.

More growth services

/Continue building your growth system

A fast, well-built site works hardest when the rest of your funnel is aligned. Pair web development with the channels that drive traffic, convert it, and keep customers coming back.

/Frequently
asked questions

Got questions? Dunpol has answers. Here are some of the things our clients ask us most before getting started.

Marketing sites typically launch in 3-6 weeks. Ecommerce builds with custom integrations usually take 6-10 weeks, depending on the platform and catalog complexity.
Strategy and wireframes, custom design, front-end and back-end development, CMS or ecommerce platform setup, schema and technical SEO, QA testing, and a 30-day post-launch support window.
A full audit reviews Core Web Vitals, crawlability, schema, accessibility, conversion friction, and technical debt. You get a prioritized fix list — and if you start with us, that first audit is free.
Shopify, WooCommerce, Webflow, and custom Next.js or Astro builds, plus headless setups with Sanity or Contentful. We recommend the platform based on your catalog size, team and growth plans, not a one-size-fits-all default.
Yes. Every plan includes uptime and security monitoring, and our Growth and Scale plans include ongoing feature builds, CRO testing and performance work, not just bug fixes.
Yes. Every migration ships with full URL parity and a 301 redirect map, so existing SEO equity and rankings carry over intact.
Both. Scope is tailored to your stage — from single-platform launches for early-stage brands to multi-market, headless builds for global companies.
Project builds are quoted based on scope, typically starting around $5k depending on complexity. Ongoing care and growth plans start at $299/mo. Enterprise and multi-site accounts are custom-priced.