Social Media Management

/Stop the scroll.
Own the feed,
the FYP & the DMs.

Social media marketing built for how people actually discover brands in 2026 short-form video, creator partnerships, native community and paid amplification so your brand shows up whether buyers open Instagram, TikTok, LinkedIn or YouTube.

Senior creatives only
In-house video studio
Revenue-tied reporting

Get your free social audit

Senior strategist reply within 48 hrs

No spam. No sales pitch. Just an honest audit.
Pitfalls to avoid

/Common social mistakes.

The pitfalls we see most often when brands run social without a senior creative lead and how we fix each one.

Strategy drift

Posting for the sake of posting.

Most brands publish to hit a weekly cadence and hope the algorithm rewards effort. It doesn't — every post needs a job. We plan every asset against a funnel stage, a launch, an offer or a narrative arc that compounds month over month.

  • Monthly calendar mapped to funnel + launches
  • Every post tagged with pillar, goal and KPI
  • Kill low-signal formats within 2 weeks

Vanity metrics

Chasing likes instead of pipeline.

Followers and likes look good in slides but rarely turn into cash. We report on the metrics that actually predict revenue — saves, shares, DMs, profile visits, qualified leads and blended CAC — so every review answers the only question that matters.

  • Weekly saves, shares and DMs, not just likes
  • Qualified leads tagged from social back to CRM
  • Revenue and blended CAC in every monthly readout

One-size creative

Reposting the same asset everywhere.

A 1:1 static that lands on Instagram dies on TikTok and gets ignored on LinkedIn. Each platform has its own grammar — aspect ratios, hooks, caption length, pacing — and cross-posting the same file is the fastest way to burn reach on all of them.

  • Native aspect ratios and hooks per platform
  • Reels, TikToks and Shorts edited separately
  • Copy and captions rewritten per channel

Dead comment section

Great content, silent DMs.

Community is where trust — and most sales — actually happen. Comments left unanswered, mentions ignored and DMs sitting for days quietly train the algorithm to bury you, and train buyers to shop somewhere else. We run community like a proper channel with owners and SLAs.

  • Sub-15 minute response SLA on weekdays
  • Sales-intent DMs routed straight to your team
  • Sentiment tagged monthly to shape next content
SERVICES

/Every social
lever, mastered.

Eight interlocking services — one senior-led system built to earn reach on Instagram, TikTok, LinkedIn, YouTube and X, and turn attention into pipeline.

Platform Playbooks

/A different play for every platform.

We don't cross-post. Every channel gets a native strategy tuned to its algorithm, audience and best-performing formats.

Instagram

Instagram

Reels + Carousels

  • 3-5 Reels / week
  • 2 educational carousels
  • Daily stories + polls
  • DM automations
TikTok

TikTok

Trend-native short video

  • 4-7 native TikToks / week
  • Trend + sound monitoring
  • Creator collabs
  • TikTok SEO captions
YouTube

YouTube

Shorts → Longform funnel

  • Weekly Shorts
  • 1 flagship longform / month
  • Thumbnail A/B testing
  • Chapter + SEO optimization

LinkedIn

Founder-led thought leadership

  • Founder + team ghostwriting
  • Document carousels
  • Comment engagement pods
  • Employee advocacy
X

X (Twitter)

POV threads + reply game

  • Daily posts + threads
  • Reply-guy strategy
  • Community amplification
  • Launch moments
Facebook

Facebook

Community + Amplification

  • Daily native posts
  • Short-form video (Reels)
  • Active group moderation
  • Audience engagement
ALGORITHM CHEAT SHEET

/What each platform actually rewards in 2026.

Every network optimises for a different behaviour — saves, watch-time, replies, shares. Post the same clip everywhere and 4 out of 5 platforms bury it. Here's the signal hierarchy we brief creators against, platform by platform, so nothing we publish gets punished by an algorithm it wasn't built for.

SIGNAL
Instagram Instagram
TikTok TikTok
LinkedIn
YouTube Shorts YouTube Shorts
X X
WHAT IT REWARDS Saves & shares Watch-time & replays Dwell + meaningful comments Retention past 3 sec + swipes Replies & reposts in first hour
HOOK WINDOW First 1.5 sec First 0.8 sec First 2 lines First 1 sec First 7 words
IDEAL LENGTH 7–15 sec Reel 21–34 sec 1,200–1,800 chars 25–45 sec 180–240 chars
BEST POST FORMAT Reels + carousels Native vertical POV Text posts + docs Punchy talking-head Threads + quote posts
HASHTAG STRATEGY 3–5 niche 3 broad + 2 trend 0–2 branded None or 1 topic 0 (kills reach)
DEATH SIGNAL Low save rate Sub-30% completion External links up top Drop-off before 3 sec Late-hour posting
Sources: platform creator docs + 18 months of first-party data from Dunpol-managed accounts (Jan 2025 – Nov 2026).
Sample week

/One week inside your account.

A day-by-day rhythm you can set your watch by — what we brief, create, ship and amplify, plus the always-on community and measurement work running underneath.

  1. Mon · Brief

    Read the data, write the week

    • Full read on last week's reach, saves, DMs and CTR
    • Winning hooks and formats picked for the next 7 days
    • 5–10 new concepts briefed against pillars and launches
  2. Tue · Create

    Shoot, edit and design the week's assets

    • Reels, TikToks and Shorts shot with hook-first scripts
    • Carousels, statics and motion cut by senior designers
    • Captions, hashtags and thumbnails written per platform
  3. Wed · Ship

    Publish native across every channel

    • Reels + carousels live on Instagram in native ratios
    • TikToks published with trending audio + TikTok SEO
    • LinkedIn documents + X threads scheduled by timezone
  4. Thu · Amplify

    Boost winners with paid + creator UGC

    • Top organic posts spark-boosted on Meta and TikTok
    • Fresh creator UGC drops on-brand, on-brief and on-time
    • Whitelisted creator ads pushed into performance testing
  5. Fri · Community

    Triage every comment, DM and mention

    • Comments, DMs and mentions cleared with a 15-min SLA
    • Sales-intent conversations routed straight to your team
    • Weekly performance readout shared in Slack or Notion
  6. Weekend · Trend scan

    Stay first-mover on sounds and formats

    • Daily sweep of rising sounds on Reels and TikTok
    • Cultural moments logged into next week's calendar
    • Competitor pulse: top 5 accounts torn down every week
  7. Always-on · Measurement

    Reach, engagement and revenue in one view

    • Live dashboard tying every post to reach and saves
    • Pipeline and revenue mapped back from social to CRM
    • Monthly readout with next-month test roadmap
Creators & community

/A creator roster and a
full-time community team.

You skip the sourcing, briefing and inbox chaos. We ship UGC weekly from a vetted creator network — then reply, route and route-to-sales across comments, DMs and mentions in every timezone.

Creator engine

How does the creator network actually work?

You get a vetted roster of 500+ niche creators across fashion, beauty, F&B, fitness, SaaS and more. We handle sourcing, briefing, contracts and delivery — so authentic UGC lands in your feed every week without you managing a single DM.

  • 500+ vetted creators across 12+ niches
  • 40+ UGC videos shipped every month
  • 72h average brief-to-delivery turnaround
  • Whitelisting + usage rights sorted upfront
Community control

How do you manage Comments & DMs?

A dedicated community pod triages every comment, DM and mention in real time — routing sales-intent replies to your team, tagging sentiment for content decisions, and covering every timezone so no question sits unanswered for more than fifteen minutes.

  • Under 15 minute average response time
  • 3,000+ DMs and comments handled monthly
  • 24/7 timezone coverage across weekdays
  • Sales-intent replies routed straight to your team
What we measure § 01 / 05

/Five numbers.Everything else is noise.

Likes and follower counts don't pay salaries. These are the KPIs we report on every week — the ones that tie social directly to pipeline and revenue.

Idx
Metric
Target
Reported weekly · reviewed quarterly Signed off by the account lead
The stack

/The social stack
powering every post.

20+ platforms and tools — orchestrated into a single, senior-led workflow so every reel, carousel and story ships on purpose.

Instagram
TikTok
YouTube
LinkedIn
LinkedIn
Twitter
Twitter
Threads
Pinterest
Meta Business
Later
Later
Buffer
Sprout Social
Sprout Social
Metricool
Metricool
Notion
Figma
Canva
Canva
CapCut
CapCut
Premiere Pro
Premiere Pro
ChatGPT
ChatGPT
Midjourney
Midjourney
ElevenLabs
Platforms

Instagram, TikTok, YouTube, LinkedIn, Twitter, Threads, Pinterest.

Scheduling & Analytics

Meta Business Suite, Later, Buffer, Sprout, Metricool.

Creative & AI

Figma, Canva, CapCut, Premiere, ChatGPT, Midjourney, ElevenLabs.

FEED WORK

/The creative bar,
shipped weekly.

A cluttered, off-brand feed reworked into a cohesive, conversion-ready system — plus a snapshot of the weekly creative your account ships.

+0%
Saves / month
+0%
Profile visits
0×
CTR to site
BEFORE Mar 2025
RAW
9:41 @studio ••
  • — Mixed palettes, no rhythm
  • — Text-heavy tiles fight for attention
  • — No repeatable content pillars
AFTER Week 6
TUNED
9:41 LAYRE ••
  • + Warm, consistent color story
  • + Three-tile rhythm across pillars
  • + Every post laddered to a CTA

/Results & case studies

Real numbers, real growth. See how we've helped businesses dominate search.

Replatformed PDPs and built a topical hub around alpine layering. Now ranks #1 for 14 commercial heads.

Read summary
organic revenue / 9 mo

Programmatic comparison pages plus a digital-PR engine that earned 84 editorial mentions in two quarters.

Read summary
MQLs from search

Hreflang re-architecture across 6 markets and a Google Shopping feed rebuild for European roll-out.

Read summary
incremental aRR

Local landing system, GBP optimization and a review-velocity loop tied to post-service SMS.

Read summary
in 38 of 41 cities
See all case studies
Why Dunpol

/Six reasons brands stick with us.

What changes when social is run by a senior specialist — and how it stacks up against DIY and other agencies.

Senior-led on every account

Every account run by a senior social strategist and creative director — no junior handoffs, no templates.

Organic + paid + creators as one

One integrated engine across organic, paid social and creator marketing — winning creative gets amplified fast.

Tied to revenue, not vanity

Every report ties social work to reach, pipeline, deals and cash — not just likes and follower counts.

Ship weekly, not quarterly

Weekly creative sprints with clear scopes — you see new content and testing every 7 days.

90-day performance guarantee

Measurable movement in 90 days — or we work for free until the metrics move.

In-house creative & video studio

Scripts, filming direction, editing, motion and design — all handled by the same senior team.

The comparison

/Us vs. DIY vs. other agencies.

Attribute Dunpol DIY / In-house Other agencies
Senior creative director on every account
In-house short-form video production
Weekly transparent reporting
Fixed scope, no surprise invoices
Organic + paid + creators in one team
Rotating junior social managers
Pricing

/Pay for a freelancer.
Get a whole social team.

No setup fees. Cancel anytime. 90-day performance guarantee.

Starter

For brands laying the social foundation.

$299 /mo
  • Content strategy & monthly calendar
  • 1 platform focus (IG, TikTok or LinkedIn)
  • 12 posts + 4 Reels / month
  • Community management — weekdays
  • On-brand design templates
  • Monthly reporting dashboard
Start free audit
Most popular

Growth

Full-stack organic + paid + creators.

$999 /mo
  • Everything in Starter
  • 3 platforms (IG + TikTok + 1 more)
  • 24 posts + 12 Reels / month
  • Paid social management ($10k+ spend)
  • 4 creator partnerships / quarter
  • 7-day community management
  • Bi-weekly strategy calls
Book a strategy call

Scale

Enterprise, multi-brand & multi-market.

Custom
  • Everything in Growth
  • Unlimited platforms & posts
  • Multi-market / multi-language
  • Dedicated senior creative lead
  • Weekly reporting & Slack channel
  • Custom dashboards & attribution
  • Full creator program management
Talk to sales

All plans include senior-led execution, transparent reporting, and a 90-day performance guarantee.

AI-powered growth, built for Newark

/Newark Local SEO Services for Business Growth

AI-powered Newark SEO services are designed to dominate local maps, search engine results, and AI-driven rankings. More calls, more clicks, more customers — everything your business needs to lead locally.

/Frequently
asked questions

Got questions? Dunpol has answers. Here are some of the things our clients ask us most before getting started.

Community and engagement usually shift in the first 30 days. Meaningful follower and pipeline growth typically lands in 3–6 months — with paid social, first optimized results show in 2–4 weeks.
Instagram, TikTok, LinkedIn, YouTube, X and Facebook. We recommend focusing on 2–3 platforms where your audience actually spends time rather than spreading thin across all of them.
Yes — and we always run them together. Organic creates the winning creative signals; paid amplifies the pieces that already resonate. Splitting the two across teams is how most brands waste budget.
We handle end-to-end creative — scripts, filming direction, editing, design, motion. Your team can supply raw footage if you prefer that mix, or we run full production.
Yes. We source, vet, negotiate and manage niche creators — from nano-influencers to mid-tier — with fraud checks, briefs, whitelisting and full performance reporting.
Both. Scope is tailored to your stage — from single-platform sprints for early-stage brands to multi-market programs for global companies.
Focused sprints start around $2,000/mo. Most clients invest $4,000–$15,000/mo for full-stack programs covering organic, paid, creators and community.