Web Development — Websites, E-commerce & CRO

/Websites engineered for speed.
E-commerce built to convert.

Conversion-first websites and online stores built for real customers—fast on every device, easy to manage, technically sound, and ready to scale.

Senior designers and developers
Conversion-first UX
Performance and analytics

Get your free website audit

Senior web specialist reply within 48 hrs

No spam. No sales pitch. Just an honest audit.
The problem

/Slow sites lose customers.
Generic stores leak revenue.

Most sites are assembled around a template instead of a customer journey. Pages load slowly, mobile checkout creates friction, analytics miss key actions, and every small content change needs a developer.

The receipts

/The paid landscape has fundamentally shifted.

Search is splitting in two: classic SERPs and AI answers. Ignore either side and pipeline quietly leaks.

0%
global digital ad spend forecast in 2025
Source: Dentsu
0.0x
of Meta ad accounts overspend on losing creative
Source: Motion 2025
0%
typical CAC drop after a creative-led rebuild
Source: Northbeam Benchmarks
0x
avg. ROAS lift when creative testing runs weekly
Source: Foreplay 2025

That's exactly what we fix — with a system built for creative, media buying and attribution, as one team.

THE FIX

A senior-led paid advertising agency

/We turn your website into a
conversion engine.

Dunpol is a specialist paid-advertising agency built for the post-iOS attribution reality — creative, media buying and measurement, run by senior operators. We audit your account, rebuild tracking, ship 5–10 fresh concepts every week, and turn every dollar into measurable, profitable revenue. No junior buyers, no template creative.

  • Senior media buyer on every account
  • Built for Meta, Google, TikTok & LinkedIn
  • Server-side CAPI + MMM attribution
  • 90-day performance guarantee
Get a free audit → See what we do
Paid Ads Dashboard
Pitfalls to avoid

/Common website mistakes.

The pitfalls we see most often when brands run social without a senior creative lead and how we fix each one.

Strategy drift

Posting for the sake of posting.

Most brands publish to hit a weekly cadence and hope the algorithm rewards effort. It doesn't — every post needs a job. We plan every asset against a funnel stage, a launch, an offer or a narrative arc that compounds month over month.

  • Monthly calendar mapped to funnel + launches
  • Every post tagged with pillar, goal and KPI
  • Kill low-signal formats within 2 weeks

Vanity metrics

Chasing likes instead of pipeline.

Followers and likes look good in slides but rarely turn into cash. We report on the metrics that actually predict revenue — saves, shares, DMs, profile visits, qualified leads and blended CAC — so every review answers the only question that matters.

  • Weekly saves, shares and DMs, not just likes
  • Qualified leads tagged from social back to CRM
  • Revenue and blended CAC in every monthly readout

One-size creative

Reposting the same asset everywhere.

A 1:1 static that lands on Instagram dies on TikTok and gets ignored on LinkedIn. Each platform has its own grammar — aspect ratios, hooks, caption length, pacing — and cross-posting the same file is the fastest way to burn reach on all of them.

  • Native aspect ratios and hooks per platform
  • Reels, TikToks and Shorts edited separately
  • Copy and captions rewritten per channel

Dead comment section

Great content, silent DMs.

Community is where trust — and most sales — actually happen. Comments left unanswered, mentions ignored and DMs sitting for days quietly train the algorithm to bury you, and train buyers to shop somewhere else. We run community like a proper channel with owners and SLAs.

  • Sub-15 minute response SLA on weekdays
  • Sales-intent DMs routed straight to your team
  • Sentiment tagged monthly to shape next content
SERVICES

/Every web growth
lever, mastered.

Eight interlocking services — one senior-led system built to earn reach on Instagram, TikTok, LinkedIn, YouTube and X, and turn attention into pipeline.

Our stack

/The tools we ship with — and how
we use them.

20+ frameworks, platforms and services — chosen deliberately per project. Beloweach stack you'll see the exact plays we run on it.

Shopify logo Shopify
Next.js logo Next.js
React logo React
Vue logo Vue
Astro logo Astro
Remix logo Remix
TanStack logo TanStack
Vercel logo Vercel
Cloudflare logo Cloudflare
Netlify logo Netlify
Sanity logo Sanity
Contentful logo Contentful
Supabase logo Supabase
Stripe logo Stripe
Klaviyo logo Klaviyo
Algolia logo Algolia
Figma logo Figma
GTmetrix logo GTmetrix
PageSpeed logo PageSpeed

Shopify

DTC + high-AOV commerce

  • Custom-themed OS 2.0
  • Shopify Markets for international
  • Custom checkout extensions
  • App-stack audit + slimming

Next.js

Marketing + web apps

  • App Router + Server Components
  • ISR for content-heavy sites
  • Edge middleware personalization
  • TypeScript end-to-end

Astro

Content-first sites

  • Islands architecture
  • Zero JS by default
  • MDX + CMS integration
  • Sub-100ms LCP targets

Shopify Hydrogen

Headless commerce

  • Custom storefront
  • Oxygen edge deployment
  • Content-driven merchandising
  • Personalized PDPs

Sanity / Contentful

Structured content

  • Content modelling
  • Preview + editorial UX
  • Localization
  • GROQ + Delivery API

Vercel / Cloudflare

Edge hosting

  • Global edge deployment
  • Image + font optimization
  • A/B + preview URLs
  • Analytics + Speed Insights

FRAMEWORKS & CMS

Shopify, Next.js, React, Astro, Sanity, Contentful.

HOSTING & EDGE

Vercel, Cloudflare, Netlify — global sub-100ms delivery.

COMMERCE & GROWTH

Stripe, Klaviyo, Algolia, GTmetrix, PageSpeed Insights.

In session Q3 — sprint 04
01 Wireframe
02 Design
03 Code
04 Live
“Every Friday: a working demo, a written decision log, and the one question we need answered before Monday.”
— Lead engineer, week 4
3–16 wks
Kickoff → live
Weekly
Demo cadence
90 days
Perf. guarantee
Book a discovery call
Our process

/From audit to live — six deliberate steps.

No mystery quarterly workflow. A senior product engineer walks your project through six clear stages — each with a demo, a doc and a decision.

  1. 01 — Discover & audit

    Week 0

    Kickoff, business goals, tech + SEO audit, funnel + analytics teardown, competitive scan.

  2. 02 — Architect & scope

    Week 1

    IA, URL map, redirect plan, schema strategy, tech-stack + integration decisions locked.

  3. 03 — Design system

    Week 2–3

    Wireframes → component-driven design in Figma. Every page CRO- and SEO-scored before build.

  4. 04 — Build in sprints

    Week 3–8

    Weekly demos. TypeScript end-to-end. Semantic HTML, schema, accessibility and CWV as we ship.

  5. 05 — Migrate & launch

    Launch week

    301 map, canonical parity, sitemap + robots, edge deploy, post-launch performance report.

  6. 06 — Iterate on retainer

    Ongoing

    CRO experiments, feature sprints and CWV monitoring — measured against a 90-day performance guarantee.

SEO · AEO · GEO

/Built to be found — by Google and ChatGPT.

Ranking on page one is only half the fight. Every site we ship is engineered for classic search, AI answer engines and generative chat — so your brand appears in Google results, gets cited in AI Overviews and surfaces inside ChatGPT, Perplexity and Gemini answers.

SEO

Built to rank on Google

Semantic HTML, JSON-LD schema, canonical + hreflang, sitemap.xml, robots.txt, Core Web Vitals under Google's thresholds — engineered into the build, not bolted on.

  • Schema for Organization, Product, FAQ, BreadcrumbList
  • URL parity + 301 redirect map on every migration
  • Server-rendered HTML — no JS-only content
AEO

Answer engines quote you

Answer Engine Optimization: content structured for Google's AI Overviews, Bing Copilot and Perplexity — clear Q&A blocks, entity-clean copy, sourceable claims.

  • Question-led H2s + concise 40–60 word answers
  • FAQPage + HowTo + Article schema
  • llms.txt, well-linked entities and author bylines
GEO

Cited by ChatGPT & Gemini

Generative Engine Optimization: your brand shows up inside AI chat answers — through structured facts, source-worthy content and crawlable authority signals.

  • Fact-dense, sourced pages LLMs prefer to cite
  • Public data endpoints + OpenGraph parity
  • Brand mention monitoring across ChatGPT, Perplexity, Gemini
We optimize for Google Google AI Overviews Bing Copilot ChatGPT Search Perplexity Gemini Claude
WHAT YOU GET

/Every deliverable,
documented and yours.

A complete production package — code, design, docs, analytics and playbooks — handed over so your team keeps shipping long after we do.

Production codebase

01

TypeScript, Git-managed, documented — hosted in your GitHub org from day one.

Design system in Figma

02

Tokens, components, page templates — handed over so your team can extend without us.

CWV performance report

03

Pre- vs. post-launch LCP, INP, CLS and PageSpeed scores documented per page.

SEO + schema pack

04

Sitemap, robots.txt, JSON-LD schema, canonical map, 301 redirect map, GSC verified.

Analytics + event map

05

GA4, server-side events, funnel tracking and a dashboard for the KPIs that matter.

CMS + editor training

06

Sanity/Contentful set up with roles, preview and a Loom-recorded walkthrough for your team.

Security baseline

07

HTTPS, CSP headers, dependency audit, secret rotation and a documented runbook.

Handoff docs

08

README, ADRs, environment guide, deploy playbook — you're never locked to us.

Repo, hosting, CMS, database, domain, analytics — all in your accounts from day one. No hostage situations, ever.

STANDARDS & COMPLIANCE

/Accessible, private, and secure by
default.

Accessibility, privacy and security aren't a plugin, a plaque or a checkbox we tick before launch. They're engineered into the build: semantic HTML and axe-audited flows for WCAG 2.2 AA, consent-mode analytics and cookie banners for GDPR/CCPA, and a hardened HTTPS + HSTS + strict CSP posture reviewed on every deploy — plus Core Web Vitals defended on real user data.

WCAG 2.2 AA accessibility

Semantic HTML, keyboard nav, focus states, contrast — audited with axe + manual review on every ship.

GDPR & CCPA ready

Consent-mode analytics, cookie banners, data-processing docs — privacy baked into the stack.

Security hardened

HTTPS, HSTS, strict CSP, WAF, dependency scanning and secret rotation on schedule.

Core Web Vitals guaranteed

LCP < 2.5s, INP < 200ms, CLS < 0.1 — measured on real users, defended for 90 days.

WCAG 2.2 AA GDPR CCPA HTTPS + HSTS CSP SOC 2 AWARE
Why Dunpol

/Six reasons brands stick with us.

What changes when social is run by a senior specialist — and how it stacks up against DIY and other agencies.

Senior-led on every account

Every account run by a senior social strategist and creative director — no junior handoffs, no templates.

Organic + paid + creators as one

One integrated engine across organic, paid social and creator marketing — winning creative gets amplified fast.

Tied to revenue, not vanity

Every report ties social work to reach, pipeline, deals and cash — not just likes and follower counts.

Ship weekly, not quarterly

Weekly creative sprints with clear scopes — you see new content and testing every 7 days.

90-day performance guarantee

Measurable movement in 90 days — or we work for free until the metrics move.

In-house creative & video studio

Scripts, filming direction, editing, motion and design — all handled by the same senior team.

The comparison

/Us vs. DIY vs. other agencies.

Attribute Dunpol DIY / In-house Other agencies
Senior creative director on every account
In-house short-form video production
Weekly transparent reporting
Fixed scope, no surprise invoices
Organic + paid + creators in one team
Rotating junior social managers
Industries · 08

/Verticals we know cold.

Every industry has its own KPIs, funnels and compliance quirks. These are the ones we've shipped in for years — no learning on your dollar.

Book a vertical audit See case studies
12yr
Avg vertical tenure
240+
Shipped playbooks
4.9
Client rating
Case snapshot · DTC
“They knew our retention math before we finished the kickoff. Six weeks in, LTV was up 38%.”
MK
Maya Kern
Head of Growth, Northline
  • Native KPIs
  • Compliance-aware
  • Senior-only pods
  • Week-1 shipping
01
Retail

DTC & E-commerce

1.8x AOV lift
02
Software

B2B SaaS

42% PQL → paid
03
Services

Professional Services

3.4x MQL velocity
04
Regulated

Health & Wellness

HIPAA compliant funnels
05
Learning

Edtech & Creators

27% trial → sub
06
Regulated

Fintech & Insurance

SOC 2 ready stack
07
Media

Publishers & Media

5.1M sessions scaled
08
Network

Marketplaces

2-sided liquidity loops
RECENT PROJECTS

/A snapshot of recent work.

A cross-section of the brands and industries we've run paid media for — from DTC and fashion to SaaS and homewares.

Lumen Skincare

DTC · BEAUTY

Lumen Skincare

Meta Ads · UGC creative · CAPI tracking

Northstack

B2B · SAAS

Northstack

LinkedIn Ads · ABM · Offline conversions

Hearthaus Home

E-COMMERCE · HOMEWARES

Hearthaus Home

TikTok Ads · Creator sprint · Spark Ads

Maison Ora

E-COMMERCE · FASHION

Maison Ora

Google PMax · Shopping · Merchant Center

See all case studies
TESTIMONIALS

/In their own words.

"Within six months we went from page 3 to owning the top of page 1 for our category. It's the highest-ROI channel we run today."

★★★★★
Sarah Chen
Head of Growth
+312% organic sessions

"Every other agency sent us a report. Dunpol sent us rankings, revenue and a senior lead who actually picks up the phone."

★★★★★
Marcus Reid
Founder, Northline Goods
+248% non-brand revenue

"They cracked AI Overviews and ChatGPT citations before any of our competitors even knew what AEO was. Game-changing."

★★★★★
Priya Natarajan
VP Marketing, Formora
63 AI citations / mo
Pricing

/Pay for a freelancer.
Get a whole social team.

No setup fees. Cancel anytime. 90-day performance guarantee.

Starter

For brands laying the social foundation.

$299 /mo
  • Content strategy & monthly calendar
  • 1 platform focus (IG, TikTok or LinkedIn)
  • 12 posts + 4 Reels / month
  • Community management — weekdays
  • On-brand design templates
  • Monthly reporting dashboard
Start free audit
Most popular

Growth

Full-stack organic + paid + creators.

$999 /mo
  • Everything in Starter
  • 3 platforms (IG + TikTok + 1 more)
  • 24 posts + 12 Reels / month
  • Paid social management ($10k+ spend)
  • 4 creator partnerships / quarter
  • 7-day community management
  • Bi-weekly strategy calls
Book a strategy call

Scale

Enterprise, multi-brand & multi-market.

Custom
  • Everything in Growth
  • Unlimited platforms & posts
  • Multi-market / multi-language
  • Dedicated senior creative lead
  • Weekly reporting & Slack channel
  • Custom dashboards & attribution
  • Full creator program management
Talk to sales

All plans include senior-led execution, transparent reporting, and a 90-day performance guarantee.

/Frequently
asked questions

Got questions? Dunpol has answers. Here are some of the things our clients ask us most before getting started.

Community and engagement usually shift in the first 30 days. Meaningful follower and pipeline growth typically lands in 3–6 months — with paid social, first optimized results show in 2–4 weeks.
Instagram, TikTok, LinkedIn, YouTube, X and Facebook. We recommend focusing on 2–3 platforms where your audience actually spends time rather than spreading thin across all of them.
Yes — and we always run them together. Organic creates the winning creative signals; paid amplifies the pieces that already resonate. Splitting the two across teams is how most brands waste budget.
We handle end-to-end creative — scripts, filming direction, editing, design, motion. Your team can supply raw footage if you prefer that mix, or we run full production.
Yes. We source, vet, negotiate and manage niche creators — from nano-influencers to mid-tier — with fraud checks, briefs, whitelisting and full performance reporting.
Both. Scope is tailored to your stage — from single-platform sprints for early-stage brands to multi-market programs for global companies.
Focused sprints start around $2,000/mo. Most clients invest $4,000–$15,000/mo for full-stack programs covering organic, paid, creators and community.